The cat is out of the bag! Brandon Stewart, big dog at Caliber Truck Co., is going to be a little busier moving forward, as he takes on the new role of Marketing Manager for Arbor Skateboards. After hanging out with the dude at breakfast, we can assure you that the dude is stoked. Brandon has been killing it at Caliber and we’re sure he’s going to do good things at Arbor as well. What does that mean for the average skater? Well, Arbor completes will now be built up with Caliber trucks, and Arbor will take on distribution for the truck manufacturer. Expect to see closer ties between the teams of both companies in the future. (They already share a number of riders: James Kelly, AFB, and Tyler Howell).
Click through to read the full press release.
VENICE, CA – April 1st, 2013 – Arbor Skateboards is proud to announce that it has hired Brandon Stewart, the President and Founder of Caliber Truck Co., as its new Marketing Manager. Brandon will be working out of Arbor’s office in Venice, CA, where he will oversee his new responsibilities, as well as continue to run the Caliber family of brands.
“I couldn’t be more stoked about bringing Brandon into the Arbor family,” says Bob Carlson, The Arbor Collective’s Co-founder and President. “Both Brandon and Caliber are amazing fits for the Arbor brand and vibe. The guy has done an unreal job building the Caliber product and image. I can hardly wait to see what he will be able to accomplish at Arbor Skateboards,” continued Carlson.
Over the next few months Arbor will start converting much of its reverse kingpin “complete” skateboard packages to Caliber Trucks. This will include all of its core downhill designs as well as its more technical freeride, freestyle, cruiser, and carve oriented shapes.
Arbor Skateboards will also become distributor of the full line of Caliber products including cast and precision trucks and hardware. Arbor Skateboards will distribute Caliber on a non-exclusive basis in most markets, but will have the exclusive right to distribute in Europe, via Arbor-Europe.
“Arbor has one of the coolest styles and visions in skateboarding,” says Brandon Stewart. “The fact that Caliber and myself will be working closely with Arbor is a huge honor. I am excited to help the brand reach new heights in the coming years; its going to be as much fun as it will be rewarding,” continued Stewart.
Caliber’s home base will remain in Santa Cruz, CA where the team will continue developing and supporting the most superior line of Skateboard Trucks on the market. Spencer Joseph and Jamie Romero will head up the Nor Cal Caliber office under Brandon’s guidance. Caliber customers can expect the same quality service with a smile that they’ve come to expect. Look for a new range of colors, a renewed effort on standard trucks, and an ongoing focus on performance.
“We have an important relationship forming with Caliber now that Brandon is on board and our component and distribution programs have incorporated their products,” say Carlson. “This partnership is really evident in the wider family through friendships that have existed for years and team riders that ride for both brands, including James Kelly, Aaron Grulich, and Tyler Howell,” continued Carlson.
“I am so stoked with the new partnership,” says team rider James Kelly. “Arbor and Caliber are leaders in quality and style, together we will push products, media, and skateboarding like never seen before.”